AI Workflow Blueprint
Automatically capture inbound leads, enrich them with company data, and route them into your CRM pipeline for instant sales follow-up. Perfect for B2B teams scaling outreach.
Original request: “Enrich inbound leads and auto-route them into the CRM pipeline”
Set up a Botpress chatbot on your website or landing page to collect lead information (name, email, company, job title). Configure form validation and connect it to a webhook endpoint. The bot will instantly capture submissions and trigger your automation flow.
Pro tip: Enable Botpress' built-in email validation to prevent bad data entry and reduce downstream CRM clutter before enrichment starts.
Create a Make scenario that receives webhook data from Botpress, enriches leads using an API call to a data provider (e.g., Hunter.io or Apollo), and then branches logic based on company size or industry. Map enriched fields (company revenue, employee count, tech stack) into standardized CRM fields.
Pro tip: Use Make's conditional routing to auto-assign leads to sales reps by territory or product line—this eliminates manual triage and speeds first contact time.
Configure Make to push enriched lead records directly into HubSpot as new contacts, automatically populating company, deal stage, and owner. Set up deal creation for qualified leads and assign to sales team members based on territory or source.
Pro tip: Map lead source tags in HubSpot so you can measure which channels drive the best pipeline—this helps optimize your inbound spend over time.
Based on entry-tier paid plans. Many tools offer free tiers to start. We may earn a commission.
